SaaSTR returns — maximize growth and innovation in San Mateo.

About SaaSTR Annual 2024

SaaSTR Annual 2024 returns to the San Francisco Bay Area with a three‑day, open‑air, festival‑style conference for B2B software builders, hosted at the San Mateo County Event Center (1346 Saratoga Dr, San Mateo, CA 94403). Expect operator‑led playbooks, candid AMAs, and hands‑on sessions focused on efficient, sustainable growth—from seed to IPO—delivered by leaders who have actually scaled SaaS businesses.

What to Expect

The program spans multiple stages, tactical workshops, and curated small‑group roundtables where speakers get specific on GTM, product, retention, and capital strategy. The campus layout—known for outdoor lounges, sponsor exhibits, and informal meetups—lets you move quickly between keynotes, mentoring sessions, and scheduled 1:1s without losing the thread. Content tracks typically cover early traction, PLG and monetization, enterprise sales, customer success, finance and metrics, AI in SaaS, and people leadership.

Who It’s For

Founders and CEOs building B2B SaaS, revenue and marketing leaders driving pipeline and expansion, product and engineering leaders shipping multi‑tenant, secure, and AI‑enhanced platforms, customer success and operations teams focused on NRR, as well as investors and corp dev leaders scouting category‑defining companies. If you own a number tied to ARR growth or durability, the programming is built for you.

Key Highlights

• Operator playbooks, not theory: Sessions dig into quota models, channel and partnerships, usage‑based pricing, PLG‑to‑enterprise motion, and board‑level metrics.
• Mentoring and small groups: Roundtables, office hours, and AMAs with seasoned founders, CROs, and product leaders to pressure‑test your plan.
• Meet a VC: Structured programs that connect founders with seed, venture, and growth investors actively writing checks in SaaS.
• Hands‑on workshops: Practical drills on outbound mechanics, activation and onboarding, packaging, security/compliance readiness, and forecasting.
• Sponsor village and demos: A curated showcase of GTM, data, AI/ML, security, RevOps, and developer tools to modernize your stack.
• Festival‑style networking: Open‑air stages, lounges, and meetups that encourage real conversations and follow‑ups.

Practical Tips for 2024

• Plan early: Use the event app to bookmark sessions and request meetings; popular roundtables and office hours fill quickly.
• Dress for microclimates: San Mateo’s coastal weather can shift—layers and sunscreen make outdoor stages more comfortable.
• Prioritize by outcomes: Pick three concrete goals (e.g., validate pricing change, source two design partners, meet one Series A lead) and align your schedule.
• Comfort matters: Wear shoes for walking between stages, lounges, and the sponsor area.
• Arrive early: Allow extra time for badge pickup; morning keynotes and mentoring blocks draw crowds.

Registration and Planning

Pass pricing typically begins in the mid‑hundreds for early startup/founder tiers, with standard and VIP options increasing in cost. For current ticket availability, agenda, speakers, travel tips, and instructions to apply for investor programs and limited‑capacity workshops, visit the official SaaSTR Annual 2024 website.