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New Year's fireworks illuminate — welcome in the heart of SF.

New Year, San Francisco’s annual fireworks spectacular, lights up the Embarcadero waterfront at 1 Ferry Building on December 31; free admission. The city-hosted event features a stunning fireworks display that captivates thousands along the waterfront. Festivities are centered near the Ferry Building, situated in the vibrant Embarcadero neighborhood. Nearby access via rideshare or public transit makes this celebration easily accessible for attendees eager to ring in the new year.
The Embarcadero waterfront in Embarcadero, centered at 1 Ferry Building (Ferry Building)
Free admission
Skip the surge pricing. Keep the good night's sleep. Rideshare to Moscone: ~10–15 min*
Check availability

About the Event

About New Year on the Embarcadero

San Francisco rings in the New Year with a free, city-hosted fireworks spectacular along the Embarcadero waterfront, centered near the Ferry Building at 1 Ferry Building. This beloved tradition draws locals and visitors to the bay’s edge for a midnight display that lights up the skyline, the Bay Bridge, and the water with synchronized bursts and cascading effects.

Where It Happens and Who It’s For

The action spans the Embarcadero promenade from the Ferry Building south toward Rincon Park and north toward Pier 3–7, offering multiple vantage points along the wide bayside walkway. It’s ideal for families, couples, and groups of friends seeking an outdoor, alcohol-free public viewing option—plus revelers pairing the show with nearby dinners, hotel lounges, private cruises, or ticketed parties.

What to Expect

Arrive to a festive waterfront atmosphere with the Ferry Building clock tower as a beacon and the Bay Bridge light installation glimmering to the south. The fireworks launch at midnight (weather and operations permitting) and typically run for around 15 minutes, featuring layered shells, comets, and chrysanthemum bursts that mirror off the bay. Street closures and crowd-control barricades create pedestrian-only zones, and SFPD and city staff manage flow and safety throughout the evening.

Viewing Tips and Access

Prime sightlines include the wide apron in front of the Ferry Building, the stretch by Sue Bierman Park, Rincon Park’s bow-and-arrow “Cupid’s Span,” and piers with unobstructed south-facing views. Public transit is the smartest play: BART and Muni Metro serve Embarcadero Station, and multiple Muni lines run along or near the waterfront; check late-night schedules and planned service changes. Rideshare pickup zones are often shifted inland, and parking garages fill early with surge pricing—plan to walk a few blocks.

For the classic experience, stake out a spot by the Ferry Building, enjoy a warm drink from the marketplace earlier in the evening, and give yourself extra time for both arrival and departure. Whether you’re capping a waterfront dinner or simply joining the countdown under the clock tower, the Embarcadero delivers San Francisco’s definitive New Year’s moment.

Illuminate the waterfront with mesmerizing fireworks. Welcome the New Year.

Dreamforce 2026 Conference theme.

None

Breakout Sessions

Fireworks

Keynotes

None

Community Roundtables

None

Hands-on trainings

Agenda at a Glance

Dec 31 — Fireworks Celebration

Day 1 Agenda

Fireworks preparation, spot selection, enjoy the waterfront festivities onwards.

Jan 1 — New Year

Day 2 Agenda

New Year recovery, breakfast, walk by Ferry Building.

Jan 2 — Scenic Walk
Fireworks recap, local exploration, Ferry Building visit
Jan 3 — Celebration Highlights

Reflection, community highlights, scenic waterfront walk.

Featured appearances from the City Mayor and celebrity guests, alongside keynotes from fireworks experts. ‍Event schedule, subject to change

Why Stay at the Marina Motel

Skip the surge pricing. Keep the good nights' sleep.

Downtown spots near the Embarcadero waterfront fill quickly and spike in price for New Year's Eve. Marina Motel offers a quieter stay in a classic San Francisco neighborhood — just a quick ride via car or public transport to the fireworks at the Ferry Building. This locale is great for those looking to enjoy the festivities but prefer to relax away from the heavy crowds. Plus, you’ll find easier parking and a more relaxed, residential feel with convenient access to Chestnut Street’s shops and restaurants.

Event Essentials and Itinerary

Dates
-
Venue
The Embarcadero waterfront in Embarcadero, centered at 1 Ferry Building (Ferry Building)
Address
Embarcadero, SF
Organizer
City
Format
Free admission + Fireworks
Passes from
Free admission
Est. Attendance
200,000–500,000
Driving
~10–15 min*
Rideshare
~10–15 min*
Public Transit
~25 min*

Book your room before
Dreamforce-week rates rise.

Flexible cancellation. Easy access to
San Francisco's Marina District.
Check availability