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Napa Town and Country Fair returns — discover Napa’s agricultural charm.

Napa Town and Country Fair, Napa’s annual celebration of agriculture and creativity, returns to Napa Valley Expo in Downtown Napa around August; tickets from $20. In-person and Agriculture+ programming features live entertainment, local fairground attractions, and exhibits showcasing regional culture, aligned to the theme “Celebrating Community Spirit.” Hotels in Napa are ~5–10 minutes by rideshare, ~15–20 minutes driving, or ~30 minutes by public transit from the venue.
Napa Valley Expo campus in Downtown Napa, centered at 575 3rd St (Main Entrance)
Tickets from $20
Skip the surge pricing. Keep the good night's sleep. Rideshare to Moscone: ~10–15 min*
Check availability

About the Event

About Napa Town and Country Fair

The Napa Town and Country Fair is Napa Valley’s hometown celebration of agriculture, creativity, and live entertainment, staged at the Napa Valley Expo in downtown Napa (575 3rd St). Set against the walkable backdrop of the city center, it blends a classic carnival midway, concert programming, and hands-on exhibits with the region’s deep 4‑H/FFA traditions and food culture.

What to Expect

Spread across the Napa Valley Expo grounds, the fair pairs throwback fun with local flavor: a brightly lit midway of rides and games, crowd-pleasing fair food, and a rotating slate of evening concerts and community performances. Beer and wine are typically available for adults, often spotlighting regional producers in addition to familiar staples. Inside the exhibit halls, competitive displays showcase home arts, baking and preserves, photography, fine arts, crafts, and floriculture—an annual snapshot of Napa’s makers and growers. Out in the barns and pens, youth-led showmanship and the Junior Livestock Auction underline the fair’s mission: celebrating agriculture and supporting tomorrow’s stewards.

Lineups, hours, and daily programming change year to year; consult the official Napa Valley Expo channels for the latest schedule, wristband options, and any concert add-ons. Expect security screening at entry and plan a little extra time during peak evening hours when headliners take the stage.

Who It’s For

Families craving a full day of rides and exhibits, music fans catching an outdoor show, food lovers chasing funnel cakes and corn dogs alongside Napa-inspired bites, and anyone curious about the county’s agricultural heartbeat. Locals come for community pride and youth showcases; visitors discover a welcoming taste of Napa beyond winery tours.

Key Highlights

Practical Tips

Arrive early to beat midday heat and evening concert crowds; downtown parking near the Expo can fill quickly, so consider walking, biking, or rideshare. Dress in layers—Napa afternoons run warm, but coastal breezes cool the evening. Bring sunscreen and a hat, and carry a small amount of cash for games or select vendors (many accept cards, but not all). Check the official site for bag policies, re‑entry rules, daily specials, and ticket details, including general admission, carnival wristbands, and any concert upgrades.

Celebrate Napa's vibrant agriculture, creativity, and local artisan talent.

Dreamforce 2026 Conference theme.

2+

Breakout Sessions

Agriculture+

Keynotes

5+

Community Roundtables

2+

Hands-on trainings

Agenda at a Glance

August — Fair Opening Day

Day 1 Agenda

Welcome address, gate entry, explore exhibits, catch live performances.

August — Wine Tasting Day

Day 2 Agenda

Wine tasting sessions, vineyard tours, local artisan showcase.

August — Agricultural Heritage Day
Heritage displays, farming keynotes, tractor pulls, livestock shows
August — Culinary Delights Day
Featured appearances from local vintners and culinary experts, alongside keynotes from Napa Valley agricultural leaders. Speaker lineup, subject to change.

Why Stay at the Marina Motel

Why Stay at Marina Motel for Napa Town and Country Fair

Skip the surge pricing. Enjoy the scenic drive. Napa accommodations fill quickly, with prices rising during fair week. Marina Motel places you in a charming San Francisco neighborhood, offering a quiet retreat that's a leisurely drive to Downtown Napa and Napa Valley Expo. Stroll Marina’s waterfront, enjoy quaint eateries and unique shops, then easily embark on your adventure. Ideal for fair-goers seeking to experience agricultural displays and entertainments without losing local flavor, it provides simpler vehicle parking and restful stays in a relaxed, residential setting after your North Bay day.

Event Essentials and Itinerary

Dates
-
Venue
Napa Valley Expo campus in Downtown Napa, centered at 575 3rd St (Main Entrance)
Address
Downtown, Napa
Organizer
Napa
Format
In-person + Agriculture+
Passes from
Tickets from $20
Est. Attendance
10,000–20,000
Driving
~1 hr*
Rideshare
~1 hr*
Public Transit
~2 hrs*

Book your room before
Dreamforce-week rates rise.

Flexible cancellation. Easy access to
San Francisco's Marina District.
Check availability