Dreamforce Salesforce is Salesforce’s flagship conference in San Francisco, a multi-day immersion in AI, data, and customer relationship technology that turns the Moscone Center campus into a living lab for innovation. Drawing Trailblazers from across the globe, it blends visionary keynotes with hands-on learning, product deep dives, and community connection across Moscone North, South, and West and adjoining SoMa venues.
Expect headline announcements from Salesforce leadership; deep technical sessions across Sales, Service, Marketing, Commerce, Platform, and Data Cloud; and an expansive Campground and partner expo showcasing live demos and industry solutions. The agenda typically includes keynotes, breakouts, theaters, workshops, certifications, roadmap briefings, “True to the Core” Q&A, roundtables, and community meetups—plus Dreamfest, the high-energy benefit concert. Select moments stream on Salesforce+ for remote viewers.
Admins, developers, architects, consultants, and product owners; IT and security leaders; data, AI, and integration practitioners; sales, service, and marketing executives; industry specialists (financial services, healthcare, retail, public sector, nonprofit, and more); and anyone building on or evaluating the Salesforce Customer 360.
Dreamforce is centered at the Moscone Center (747 Howard St) across North, South, and West halls in SoMa, with an expanded campus that often includes nearby hotels and a temporary outdoor footprint along Howard Street. Expect short walks between buildings, indoor/outdoor transitions, and periodic street closures. BART and Muni serve the area; nearby garages offer paid parking, but public transit or rideshare is recommended. Allow extra time for security and badge checks. Accessibility services are available—confirm options and request accommodations via the official site.
AI panel discussion, developer sessions, networking lunch, product demos.
Closing keynote, executive panel, farewell event.
Featured appearances from Jane Goodall and Adam Grant, alongside keynotes from Salesforce CEO Marc Benioff. Speaker lineup, subject to change
Skip the surge pricing. Keep the good nights' sleep. Downtown hotels near Moscone Center book up fast and surge in price during Dreamforce week. Marina Motel puts you in a quieter, classic San Francisco neighborhood — walkable to the waterfront, Chestnut Street shops and restaurants, and just a short ride to SoMa and the convention center via rideshare, bus, or the Marina/Union Street corridor. It's a good fit for attendees who want to end a long conference day away from the downtown crowds, with easier parking and a more relaxed, residential feel.
