Dreamforce 2026 returns to San Francisco September 15–17, transforming the Moscone Center campus in SoMa into a three-day hub for AI, data, and CRM innovation across the Salesforce Customer 360. Anchored by the theme “Transform every part of your business. Become an Agentic Enterprise,” this edition blends blockbuster keynotes with 1,600+ breakouts, 150+ hands-on trainings, and 240+ community roundtables—plus live Salesforce+ streaming for select content.
Hosted by Salesforce across Moscone North, South, and West (centered at 747 Howard St), Dreamforce is a campus-style experience featuring product roadmaps, customer stories, and deep-dive sessions spanning Sales, Service, Marketing, Commerce, Slack, Data Cloud, Tableau, MuleSoft, security, and trust. Look for the Opening Keynote with Salesforce CEO Marc Benioff, featured appearances by Sterling K. Brown and Tony Robbins (lineup subject to change), and the Campground expo where you can test-drive new releases, meet product experts, and explore partner solutions. Midweek, the Dreamfest concert delivers the signature big-stage moment; Dreampitch spotlights startups innovating on the platform.
Trailblazers across roles and industries: admins, developers, architects, data and AI leaders, marketers, sales and service executives, IT and security teams, nonprofit and public sector pros, and ISV/SI partners. Whether you’re modernizing go-to-market, architecting on Hyperforce, or operationalizing AI responsibly, Dreamforce is where you validate strategy, skill up, and build ecosystem connections.
Daily keynotes and industry spotlights are complemented by hands-on workshops, architect and developer theaters, sector tracks (financial services, healthcare, retail, public sector, manufacturing, media, and more), and small-group roundtables for peer problem-solving. Arriving early? Trailblazer Bootcamp check-in and badge pickup start September 14 so you can bypass day-one lines and head straight to the Campground and Welcome Reception. Expect live demos, roadmap Q&A, certification prep, and community-led sessions focused on real-world patterns and reference architectures.
Passes start from $1,899; register early as premium tiers and late pricing increase. Build your agenda in the official app and star backups—popular breakouts fill fast. Pick up your badge the day before, wear comfortable shoes for cross-campus walks, and pack layers for SF microclimates. Can’t make it in person? Salesforce+ streams top keynotes and select sessions so teams can follow along remotely.
Travel to San Francisco, check-in, prepare for Dreamforce kickoff.
Roundtables, hands-on trainings, closing keynote, closing reception.
```Featured appearances from Jennifer Aniston and Serena Williams, alongside keynotes from Salesforce CEO Marc Benioff.
Speaker lineup, subject to change
Skip the surge pricing. Keep the good nights' sleep. Downtown hotels near Moscone Center book up fast and surge in price during Dreamforce week. Marina Motel puts you in a quieter, classic San Francisco neighborhood — walkable to the waterfront, Chestnut Street shops and restaurants, and just a short ride to SoMa and the convention center via rideshare, bus, or the Marina/Union Street corridor. It's a good fit for attendees who want to end a long conference day away from the downtown crowds, with easier parking and a more relaxed, residential feel.