Dream Force (widely known as Dreamforce) is Salesforce’s flagship conference in San Francisco, transforming the Moscone Center campus in SoMa—centered at Moscone West, 747 Howard St.—into a multi-day showcase for AI, data, CRM, and customer experience innovation. It brings together the global Trailblazer community for visionary keynotes, hands-on learning, and partner-led solutions that span the entire Salesforce ecosystem.
Dream Force is a large-scale, in-person conference produced by Salesforce with content across Sales, Service, Marketing, Commerce, Platform, Integration, Slack, Analytics, and Einstein AI. Attendees can expect executive-level roadmaps, technical deep dives, industry spotlights, and role-based training delivered through arena keynotes, breakouts, workshops, theaters, and community programs distributed across Moscone North, South, and West, plus select streams on Salesforce+.
The event is designed for Salesforce admins, developers, architects, consultants, ISV/SI partners, and Trailblazers; IT, security, and data leaders; sales, service, and marketing practitioners; RevOps teams; CX strategists; and executives evaluating or scaling Customer 360. Nonprofit and public sector innovators will also find mission-driven sessions, solution zones, and peer communities tailored to their needs.
Across SoMa, you’ll encounter a high-energy campus experience: blockbuster keynotes from Salesforce leadership and special guests, major product announcements, and customer stories from global brands. The Campground expo hosts live demos, product zones, partner booths, and hands-on areas to test new capabilities. Trailhead learning, certification prep, architect and developer theaters, and Birds-of-a-Feather meetups help you deepen skills and expand your network. Evenings often feature community celebrations throughout the neighborhood, with charity-focused moments reflecting Salesforce’s philanthropic ethos.
Register early; passes start around $1,899 for full-conference access, and hotels near Moscone fill quickly. Use the Salesforce Events app to build your agenda and leave 10–15 minutes to move between Moscone buildings. Bring a government ID for badge pickup, comfortable shoes, layers for changing SF weather, a portable charger, and a refillable bottle—hydration stations are common. BART and Muni stops are within walking distance; rideshare pickup zones are signed around the campus. Accessibility services, quiet spaces, and dietary accommodations are typically provided—confirm current details, dates, and policies on the official website before you go.
Featured appearances from top industry leaders and innovators, alongside keynotes from Salesforce CEO Marc Benioff. Speaker lineup, subject to change
Skip the surge pricing. Keep the good nights' sleep. Downtown hotels near Moscone Center book up fast and surge in price during Dreamforce week. Marina Motel puts you in a quieter, classic San Francisco neighborhood — walkable to the waterfront, Chestnut Street shops and restaurants, and just a short ride to SoMa and the Moscone Center via rideshare, bus, or the Marina/Union Street corridor. It's a good fit for attendees who want to end a long conference day away from the downtown crowds, with easier parking and a more relaxed, residential feel.
