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Chinese New Year thrills — celebrate where culture meets the city.

Chinese New Year, San Francisco’s vibrant festival, transforms Chinatown and Market Street corridor annually with a grand parade on Grant Avenue in February; free to attend. Features dragon dances, colorful floats, cultural performances, and fireworks, showcasing rich traditions. San Francisco+ programming includes culinary events, art exhibitions, and workshops. Organized by Chinatown, the event is ~10–15 minutes by rideshare, ~15–20 minutes driving, or ~30 minutes by public transit from downtown San Francisco.
Chinatown and Market Street corridor, centered at Chinatown, San Francisco, CA (Chinese New Year)
Free to attend
Skip the surge pricing. Keep the good night's sleep. Rideshare to Moscone: ~10–15 min*
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About the Event

About Chinese New Year in San Francisco

San Francisco’s Chinese New Year celebration transforms Chinatown and the Market Street corridor into a weeks‑long showcase of Lunar New Year traditions, culminating in one of North America’s largest and longest‑running Chinese New Year Parades. Rooted in the community since the 19th century, the festivities blend Cantonese and broader Chinese diasporic customs with distinctly San Francisco pageantry—think thundering drums, lion and dragon dances, and lantern-lit nights framed by historic balconies on Grant Avenue.

What to Expect

Centered in Chinatown, with major moments stepping off along Market Street and finishing near Portsmouth Square, the program typically includes the bustling Flower Market Fair, a Community Street Fair, temple visits, cultural performances, and the signature night parade with illuminated floats and the famed Golden Dragon (Gum Lung) carried by a massive team of dancers. Most street activations and fairs are free to attend; reserved grandstand seating for the parade is ticketed—check the official parade website for current availability and pricing.

Who It’s For

Families, culture seekers, photographers, and longtime San Franciscans alike. Whether you’re introducing kids to Lunar New Year customs, documenting heritage arts up close, or reconnecting with community, the neighborhood welcomes both first‑timers and returning revelers. Accessibility viewing areas and BART/Muni access along Market Street make it easier for a wide range of visitors to participate.

Highlights

Practical Tips

Arrive early—parade‑night curb space on Market Street and along the Chinatown route fills quickly, and sidewalks can become shoulder‑to‑shoulder by dusk. Consider public transit: BART and Muni Metro deliver you to Market Street; from there, follow crowd control signs into Chinatown. Dress in layers (evenings are chilly) and wear closed‑toe shoes—spent firecracker confetti and steeper grades are part of the terrain. Bring cash for street vendors, and sample neighborhood staples before or after the parade (expect waits at legacy restaurants). For the latest schedule, street closures, and any weather or safety advisories, consult the official San Francisco Chinese New Year Parade website and the Chinatown community channels before you go.

Celebrate tradition and diversity. Unite in San Francisco's vibrant festivities.

Dreamforce 2026 Conference theme.

None

Breakout Sessions

Cultural

Keynotes

None

Community Roundtables

None

Hands-on trainings

Agenda at a Glance

Feb 1 — Parade Starts

Attend parade festivities, explore Chinatown cultural displays, enjoy traditional music.

Feb 2 — Celebration Continues

Day 2 Agenda

  • Watch traditional lion dances, enjoy performances, savor street food.
Feb 3 — More Celebrations
Enjoy cultural activities, witness dragon parade spectacles
Feb 4 — Festivities Continue

Featured Speakers

Featured appearances from local cultural leaders and traditional performance artists, alongside keynotes from esteemed Chinese community figures. ‍Speaker lineup, subject to change

Why Stay at the Marina Motel

Why Stay at Marina Motel for Chinese New Year

Experience convenience without compromise. Enjoy the vibrant Chinese New Year celebration without being in the center of crowds. Marina Motel offers a serene escape just minutes from the hustle of Chinatown's parade and events. Located in a quaint San Francisco neighborhood, it's easily accessible to the festivities by car or rideshare. After immersing in the cultural spectacle, return to peaceful accommodations, with convenient access to local amenities on Chestnut Street and the Marina/Union Street corridor. Perfect for those who want to enjoy the excitement and then unwind in comfort.

Event Essentials and Itinerary

Dates
-
Venue
Chinatown and Market Street corridor, centered at Chinatown, San Francisco, CA (Chinese New Year)
Address
Chinatown, SF
Organizer
Chinatown
Format
Festival + San Francisco+
Passes from
Free to attend
Est. Attendance
500,000–1,000,000
Driving
~10–15 min*
Rideshare
~10–15 min*
Public Transit
~35 min*

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Flexible cancellation. Easy access to
San Francisco's Marina District.
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